LOI International President, Lauren L. Darr, Featured in Making Waves Magazine

January 22, 2010–GREENS FORK, IN – Lauren L. Darr, President of LOI International has been featured in the national publication, “Making Waves” as a part of being named to the “25 Women to Watch in Sales and Marketing” list by American Women in Radio & Television. The magazine was recently mailed to members of AWRT.  Copies are available from the organization.

The list is comprised of women from a broad background from all facets of electronic media including radio, television, cable, and web-based media.  Nominations and votes for the Top 25 were taken from the AWRT membership.

In the article, Lauren is quoted as saying that her dad is her personal hero because he, “helped me to understand that life is supposed to be fun— love what you do and have a good time doing it, or find something else.”

In a recent release about the list, AWRT Interim President Sylvia Strobel said, “AWRT is proud to showcase these exceptional women in our upcoming issue of Making Waves. Their impressive individual and collective accomplishments make them truly ‘women to watch’.”

“The women featured alongside me are absolutely amazing. I’m humbled by being included with such a fantastic group,” said Lauren L. Darr, President of LOI International.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.