LOI International Underwrites Mural For Happy Days Records Building

LOI International Underwrites Mural For Happy Days Records Building

Mural Is Part Of Festival Of Arts Contest In Wayne County, Indiana

September 22, 2011 – GREENS FORK, IN  — LOI International, a marketing communications firm specializing in media technology companies, has underwritten a mural for the Happy Days Records building in Greens Fork, Indiana. Both are located on opposite ends of the same street in the downtown area.

The theme of the mural is “Long Live Cowboys and Recorded Music.” Greens Fork is home to Johnny Ringo, who was known as the fastest gun in the west. Roy Rogers is the main focal point on his horse, Trigger.  The owner of Happy Days Records, Perry Robertson, is known for his knowledge and collection on Roy Rogers. He has been acknowledged in several books for his contributions on Roy Rogers and stays in touch with the Rogers family.

Wayne County has a rich history of recorded music as Gennett Records was headquartered here.  Many artists like Duke Ellington and Ella Fitzgerald recorded at Gennett Records, which also pressed the albums. Many artists such as Elvis, Fats Domino, Hank Williams, and Johnny Cash are depicted on the mural. Happy Days Records keeps an inventory of records from all genres of artists.

The town of Greens Fork was a party town for artists ‘back in the day.’ Artists would take a train to Greens Fork and walk to Gaylor Hall for fun and libations (even when they weren’t legal). The former Gaylor Hall is now the headquarters for LOI International and all Lauren Originals, Inc. brands.

Artist Ron Deane painted the mural.  He has over twenty years experience painting murals and incorporated many 3D effects within the work. The mural along with several others in the county is entered into the Festival of The Arts contest and currently being voted on. The winner will be revealed in October.

Before the mural, the Happy Days Records building was a point of consternation within the town as it was spray-painted with wording on the side.  It is now a stopping point for people that want to have photos taken and admire the artwork.  Happy Days Records Owner, Perry Robertson, is tickled with the mural as it depicts his favorite cowboy, Roy Rogers, and his love of music. Happy Days Records has over four million records in inventory and over forty jukeboxes. Perry is always buying more records. Travelers from all around the world come to buy from his extensive and rare collection.

Lauren Darr said, “It was a logical move for LOI International from many perspectives. Our headquarters town needed sprucing up. I’m not one to sit around and pontificate on change, but one to make things happen. And, considering we have multiple clients in the broadcast space, it was natural to help a record company considering recorded music’s close ties to broadcast.”

Before and after photos available.

About LOI International

LOI International is a strategic, visioning marketing communications firm specializing in media technology companies. Founded in 2004, it has been headquartered in Greens Fork, Indiana since 2009.

About Happy Days Records

Happy Days Records is headquartered in Greens Fork, Indiana. It is a hub for people worldwide searching for rare record finds. It also stocks artist memorabilia and related items like juke boxes.

About Festival of Murals

Festival of The Arts exists to help revitalize Wayne County, Indiana by encouraging and facilitating pubic art and events. In 2010, ten new murals were created. This year, in addition to more new murals, sculptures were created.