Jim Hauptstueck of ERI Inc. Interviewed for “The Official LOI International Media Outlook Book” by Lauren Darr, President of LOI International

March 31, 2010 by  
Filed under News

GREENS FORK, IN—March 31, 2010– LOI International is proud to announce that Jim Hauptstueck of ERI Inc. has been interviewed for “The Official LOI International Media Outlook Book.”  Hauptstueck is the Director of Domestic Radio Sales with responsibility for Sales Operations and Channel Management for ERI, Inc.  He has been instrumental in the development and implementation of digital technologies long before they became household names.

Lauren L. Darr, President of LOI International and interviewer, said, “I’ve had the honor of knowing Jim for more years than I’ll admit. During that time, it’s been amazing to watch the brainstorming and development that has gone into technologies that have shaped how we interact with media.  Jim has been a behind-the-scenes person during those discussions.  His input for this project was essential.”

“The Official LOI International Media Outlook Book” Overview

With today’s convergence and economy, smart companies are making moves to sustain and grow.  The media conglomerates of today will not be the same in two, five, or twenty years from now.  This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.

“The Official LOI International Media Outlook Book” is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.

Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:

-       Emerging technology, end-user, and operational trends

-       How media entities will converge over the next couple years

-       Technological changes that will affect every aspect of life

Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.

The book is scheduled to launch in April 2010. Pre-orders are now being accepted.  Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.

Erik Qualman, Author of “Socialnomics” Interviewed for “The Official LOI International Media Outlook Book” by Lauren Darr, President of LOI International

March 24, 2010 by  
Filed under News

GREENS FORK, IN—March 24, 2010– LOI International is proud to announce that Erik Qualman, author of “Socialnomics” has been interviewed for “The Official LOI International Media Outlook Book.”  Qualman is a much-sought-after advisor on all things social media.  He’s asked to comment and speak worldwide on the subject.

Lauren L. Darr, President of LOI International and interviewer, said, “Erik has uncovered some amazing statistics and insights in his book.  His viewpoint was one of definite value as an interviewee for The Official Media Outlook Book project.”

“The Official LOI International Media Outlook Book” Overview

With today’s convergence and economy, smart companies are making moves to sustain and grow.  The media conglomerates of today will not be the same in two, five, or twenty years from now.  This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.

“The Official LOI International Media Outlook Book” is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.

Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:

-       Emerging technology, end-user, and operational trends

-       How media entities will converge over the next couple years

-       Technological changes that will affect every aspect of life

Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.

The book is scheduled to launch in April 2010. Pre-orders are now being accepted.  Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.

Bob Cauthen of SCMS Inc. Interviewed for “The Official LOI International Media Outlook Book” by Lauren Darr, President of LOI International

March 17, 2010 by  
Filed under News

GREENS FORK, IN—March 17, 2010– LOI International is proud to announce that Bob Cauthen of SCMS, Inc. has been interviewed for “The Official LOI International Media Outlook Book.”  Bob Cauthen is President of SCMS, Inc., a radio equipment distributor and service provider in the broadcast industry.  He has over thirty years experience in the industry and has seen many changes.

Cauthen commented, “Lauren has worked extremely hard to complete the Media Outlook Book and she is on the cutting edge of where radio will be going in the next decade.  Her insights should be mandatory reading for every manager and owner in our industry.”

Lauren L. Darr, President of LOI International and interviewer, said, “Bob is one of the most well-respected people in broadcast.  His understanding of where radio has been and what is happening in the media landscape was an essential part of the book.  I’m elated he agreed to participate in the project.”

“The Official LOI International Media Outlook Book” Overview

With today’s convergence and economy, smart companies are making moves to sustain and grow.  The media conglomerates of today will not be the same in two, five, or twenty years from now.  This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.

“The Official LOI International Media Outlook Book” is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.

Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:

-       Emerging technology, end-user, and operational trends

-       How media entities will converge over the next couple years

-       Technological changes that will affect every aspect of life

Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.

The book is scheduled to launch in April 2010. Pre-orders are now being accepted.  Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.

“The Official LOI International Media Outlook Book” Now Available At Pre-Launch Discount

March 12, 2010 by  
Filed under News

GREENS FORK, IN – March 12, 2010 – LOI International is pleased to announce that pre-launch orders are now being accepted for “The Official LOI International Media Outlook Book” at a 40% discount.  To order, customers should go to www.mediaoutlookbook.com and click to buy the book.  In the shopping cart, they need to enter the promotion code: MEDIAROCKS.  This will get them the book at the pre-launch discounted price.  This discount code will also work on the LOI International (www.loi-international.com) website as well as the publisher, Left Paw Press, website (www.leftpawpress.com).  This discount will expire on March 31, 2010.

“The Official LOI International Media Outlook Book” Overview

With today’s convergence and economy, smart companies are making moves to sustain and grow.  The media conglomerates of today will not be the same in two, five, or twenty years from now.  This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.

“The Official LOI International Media Outlook Book” is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.

Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:

-       Emerging technology, end-user, and operational trends

-       How media entities will converge over the next couple years

-       Technological changes that will affect every aspect of life

Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.

The book is scheduled to launch in April 2010. Pre-orders are now being accepted.  Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.

Lou Bortone of Online Video Branding Interviewed for “The Official LOI International Media Outlook Book” by Lauren Darr, President of LOI International

March 10, 2010 by  
Filed under News

GREENS FORK, IN—March 10, 2010– LOI International is proud to announce that Lou Bortone of Online Video Branding has been interviewed for “The Official LOI International Media Outlook Book.”  Lou Bortone grew up in the TV industry and has been involved in all aspects of the entertainment business for more than 20 years.  Lou is a writer, producer, and online branding consultant who teaches entrepreneurs how to build breakthrough brands on the internet.

Lauren L. Darr, President of LOI International and interviewer, said, “Lou has a unique perspective from both a broadcast and online standpoint.  I highly valued his interview for the book and was delighted that he was willing to participate in the project.”

“The Official LOI International Media Outlook Book” Overview

With today’s convergence and economy, smart companies are making moves to sustain and grow.  The media conglomerates of today will not be the same in two, five, or twenty years from now.  This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.

“The Official LOI International Media Outlook Book” is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.

Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:

-       Emerging technology, end-user, and operational trends

-       How media entities will converge over the next couple years

-       Technological changes that will affect every aspect of life

Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.

The book is scheduled to launch in April 2010. Pre-orders are now being accepted.  Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.

LOI International President Lauren L. Darr Re-Elected To AWRT National Board of Directors

March 5, 2010 by  
Filed under News

At the annual Women’s Media Forum, American Women in Radio and Television announced its 2010 National Board of Directors.  Among those announced was Lauren L. Darr, President of LOI International.  Lauren will be finishing the second year of her second term on the board.

About AWRT: The year 2010 marks the 59th Anniversary of American Women in Radio & Television (AWRT), the longest established professional association dedicated to advancing women in media and entertainment. AWRT carries forth its mission by educating, advocating and acting as a resource to its members and the industry at large. Founded in 1951, AWRT works to improve the quality of electronic media; promote the entry, development and advancement of women in the field; foster communication and idea exchange; and give back to the community we serve.

About The Foundation of AWRT: The Foundation of AWRT is the philanthropic arm of American Women in Radio and Television, supporting educational programs, charitable activities, public service campaigns and scholarships to benefit the public, the electronic media and allied fields. The Foundation of AWRT has created partnerships and joint-initiatives with the National Middle School Association, the Emma Bowen Foundation, the American Red Cross and other organizations that are philosophically aligned with the mission of the Foundation of AWRT.

The Foundation supports several public service campaigns including most recently AWRT Empowering America which pays tribute to many of America’s most pioneering and inspiring women. Through this initiative, the Foundation of AWRT has adopted needy urban middle schools around the country and provided educational donations derived from collateral based on the Empowering America program. The Foundation also produces nationally acclaimed recognition programs including the Gracie Awards®, a live gala that awards exemplary programming created for, by, and about women.

Clint! Runge of Archrival Interviewed for “The Official LOI International Media Outlook Book” by Lauren L. Darr, President of LOI International

March 3, 2010 by  
Filed under News

GREENS FORK, IN—March 3, 2010– LOI International is proud to announce that Clint! Runge of Archrival, has been interviewed for “The Official LOI International Media Outlook Book.”  Mr. Runge is Creative Director and Co-Founder of Archrival, a youth marketing and strategy firm based in Nebraska.  He has worked with a variety of clients from Pabst Brewing Company® to State Farm® to Shaun White.

“This resource is timely. The media world is already turning upside down. Lauren’s book shows just how exciting and crazy it’s going to get,” commented Clint!

Lauren L. Darr, President of LOI International and interviewer, said, “I’ve had the pleasure of hearing Clint! speak on the youth market, their adoption of technology, and sociology.  His talks always have a WOW factor and are fascinating.  It was wonderful to include his insight in the book.”

“The Official LOI International Media Outlook Book” Overview

With today’s convergence and economy, smart companies are making moves to sustain and grow.  The media conglomerates of today will not be the same in two, five, or twenty years from now.  This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.

“The Official LOI International Media Outlook Book” is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.

Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:

-       Emerging technology, end-user, and operational trends

-       How media entities will converge over the next couple years

-       Technological changes that will affect every aspect of life

Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.

The book is scheduled to launch in April 2010. Pre-orders are now being accepted.  Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.