LOI International President Lauren L. Darr Interviews Broadcast Automation Consulting President Sid Guel for the LOI International Media Outlook Book

GREENS FORK, IN—January 27, 2010– LOI International is proud to announce that Sid Guel, President of Broadcast Automation Consulting, will be featured in the “LOI International Media Outlook Book.” Sid Guel, a respected authority, provides a current and futuristic look at automation systems and their affect on the broadcast industry.  He has been an author for several industry magazines and has had numerous cover stories.

Lauren L. Darr, President of LOI International and interviewer, commented, “Sid is highly respected in the industry.  He’s looked to for expert opinions on the best way to utilize resources. Having Sid in the book was a great coup.”

The “LOI International Media Outlook Book” Overview

With today’s convergence and economy, smart companies are making moves to sustain and grow.  The media conglomerates of today will not be the same in two, five, or twenty years from now.  This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.

The “LOI International Media Outlook Book” is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.

Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:

-       Emerging technology, end-user, and operational trends

-       How media entities will converge over the next couple years

-       Technological changes that will affect every aspect of life

Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.

The book is scheduled to launch in April 2010. Pre-orders are now being accepted atwww.loi-international.com.  Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.

LOI International President, Lauren L. Darr, Featured in Making Waves Magazine

January 22, 2010–GREENS FORK, IN – Lauren L. Darr, President of LOI International has been featured in the national publication, “Making Waves” as a part of being named to the “25 Women to Watch in Sales and Marketing” list by American Women in Radio & Television. The magazine was recently mailed to members of AWRT.  Copies are available from the organization.

The list is comprised of women from a broad background from all facets of electronic media including radio, television, cable, and web-based media.  Nominations and votes for the Top 25 were taken from the AWRT membership.

In the article, Lauren is quoted as saying that her dad is her personal hero because he, “helped me to understand that life is supposed to be fun— love what you do and have a good time doing it, or find something else.”

In a recent release about the list, AWRT Interim President Sylvia Strobel said, “AWRT is proud to showcase these exceptional women in our upcoming issue of Making Waves. Their impressive individual and collective accomplishments make them truly ‘women to watch’.”

“The women featured alongside me are absolutely amazing. I’m humbled by being included with such a fantastic group,” said Lauren L. Darr, President of LOI International.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.

LOI International President Lauren L. Darr Interview Cox Ohio Vice President Rob Rohr for the LOI International Media Outlook Book

GREENS FORK, IN—January 20, 2010– LOI International is proud to announce that Rob Rohr, Vice President, Sales and Marketing for Cox Ohio Publishing will be featured in the “LOI International Media Outlook Book.” Rob presides over four daily and seven weekly newspapers, a variety of new and niche local web properties, turnkey direct mail and commercial print operations as well as a monthly local business magazine, DaytonB2B.  Rob has held several positions within Cox during his over sixteen year career with the company including the digital sales strategy team.

Lauren L. Darr, President of LOI International and interviewer, commented, “Rob has a reputation of innovation the precedes him.  I’ve come to know Rob through mutual colleagues over the years and have always been impressed with his ability to thrive in the midst of chaos.  Having him included to give a viewpoint from the newspaper/print perspective was a must for this book.”

The “LOI International Media Outlook Book” Overview

With today’s convergence and economy, smart companies are making moves to sustain and grow.  The media conglomerates of today will not be the same in two, five, or twenty years from now.  This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.

The “LOI International Media Outlook Book” is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.

Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:

-       Emerging technology, end-user, and operational trends

-       How media entities will converge over the next couple years

-       Technological changes that will affect every aspect of life

Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.

The book is scheduled to launch in April 2010. Pre-orders are now being accepted atwww.loi-international.com.  Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.

LOI International President Lauren L. Darr Interviews Jetcast Senior Marketing Executive Tom Zarecki for the LOI International Media Outlook Book

GREENS FORK, IN—January 15, 2010– LOI International is proud to announce that Tom Zarecki, MBA and Senior Marketing Executive for Jetcast will be featured in the “LOI International Media Outlook Book.”  Tom has an extensive background in the radio industry, both on the station and technology sides.  He was dubbed “Connecticut’s Youngest DJ” by the Hartford Times at age 13 and has worked in the industry ever since in various roles such as co-founder of stations, columnist, and spokesperson.  Mr. Zarecki has also been a featured speaker at numerous broadcast industry and related conferences and shows.

Lauren L. Darr, President of LOI International and interviewer, commented, “I’ve known Tom and his talent for too many years to mention and am always amazed at his knack for understanding emerging technology and trends.  I was thrilled when Tom agreed to participate in the book project.”

The “LOI International Media Outlook Book” Overview

With today’s convergence and economy, smart companies are making moves to sustain and grow.  The media conglomerates of today will not be the same in two, five, or twenty years from now.  This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.

The “LOI International Media Outlook Book” is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.

Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:

-       Emerging technology, end-user, and operational trends

-       How media entities will converge over the next couple years

-       Technological changes that will affect every aspect of life

Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.

The book is scheduled to launch in April 2010. Pre-orders are now being accepted atwww.loi-international.com.  Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.

LOI International Releases FREE Downloadable Report, “Top 5 Ways To Gain Maximum Exposure At Trade Shows”

GREENS FORK, IN– January 12, 2010 – Responding to industry needs, LOI International is proud to announce the availability of a free downloadable report, “The Top 5 Ways To Gain Maximum Exposure At Trade Shows.”

Companies that are investing in trade shows are looking for the best ways to utilize their resources so that they get the maximum amount of exposure— generating the attention and sales that their products, programs, and services deserve.  To proactively aid businesses with this need, LOI International created the downloadable report which is available from a sign up box on the LOI International home page: www.loi-international.com.

Lauren L. Darr, President of LOI International commented, “With trade show season getting ready to kick into high gear, we felt this was a way to be of better service to the markets that we serve.  The report includes information on how we advise clients to eek the most out of their limited trade show budgets.  Now more than ever this information is vital to making the huge investment of trade show a success.”

To get a copy of the report, industry professionals can point their browsers to www.loi-international.com. The report is available on the upper right-hand corner of the home page.

“In today’s economic environment, companies are looking for the best uses of their marketing dollars— especially for large budget line items like trade shows.  This download gives them ideas to ensure that expenditure is working for them in the most efficient ways possible,” added Ms. Darr

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.