LOI International President Lauren L. Darr Interviews Scott Blumenthal of LIN TV for the LOI International Media Outlook Book 2010-2012

GREENS FORK, IN—November 25, 2009 LOI International is proud to announce that Scott Blumenthal, Executive Vice President, Television of LIN Television is a featured interview in the “Official LOI International Media Outlook Book 2010-2012.”  Scott has been working in the television industry since 1970 and has had many roles of increasing responsibility in operations, sales, and management.  He has been very active on boards including serving as President for the Michigan Association of Broadcasters, Charman of the CBS affiliate board, and the NAB and TVB boards.

Lauren L. Darr, President of LOI International and interviewer, commented, “Scott is known throughout the broadcast industry as being an innovator.  He constantly raises the bar. I was delighted he agreed to be a part of this project”

The “LOI International Media Outlook Book 2010-12” Overview

With today’s convergence and economy, smart companies are making moves to sustain and grow.  The media conglomerates of today will not be the same in two, five, or twenty years from now.  This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.

The “LOI International Media Outlook Book 2010-2012” is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.

Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:

-       Emerging technology, end-user, and operational trends

-       How media entities will converge over the next couple years

-       Technological changes that will affect every aspect of life

Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.

The book is scheduled to launch in April 2010. Pre-orders are now being accepted at www.loi-international.com.  Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.

LOI International President Lauren L. Darr Interviews Vice President of Sales and Marketing for ENCO Systems Don Backus for the “LOI International Media Outlook Book 2010-2012”

GREENS FORK, IN—November 18, 2009 LOI International is proud to announce that Don Backus, Vice President of Sales and Marketing for ENCO Systems, will be featured in the “LOI International Media Outlook Book 2010-2012.” Since 1972, Don has worked in the broadcast industry— both in the Radio and Television station side and as a vendor to the industry.  He has held just about every position in a station you could think of including being an owner.  He also co-founded a commercial recording studio and performed award-winning voice work.  He has been with ENCO Systems since 1999.

Lauren L. Darr, President of LOI International and interviewer, commented, “Don’s breadth of experience in the industry coupled with his ‘no holds barred’ opinions made him a perfect match for this book project.  We were looking for innovators unafraid of being on the cutting edge and talking about it. We definitely have that in Don.”

Don commented, “Lauren really ‘gets’ marketing to the broadcast industry and is a smart, savvy professional communicator.  In her new book, she’s put together a roster of industry people that will hopefully provoke conversations and strategies aimed at improving and growing our industry with the exchange of ideas.  She’s got great insight, asks good questions and, while I suppose it might not matter in the context of her new book, she’s a great person, too!”

The “LOI International Media Outlook Book 2010-12” Overview

With today’s convergence and economy, smart companies are making moves to sustain and grow.  The media conglomerates of today will not be the same in two, five, or twenty years from now.  This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.

The “LOI International Media Outlook Book 2010-2012” is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.

Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:

-       Emerging technology, end-user, and operational trends

-       How media entities will converge over the next couple years

-       Technological changes that will affect every aspect of life

Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.

The book is scheduled to launch in April 2010. Pre-orders are now being accepted at www.loi-international.com.  Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.

Lauren Originals, Inc. Purchases Headquarters Building— New Home For LOI International, DIY Marketing Communications, Left Paw Press, and the International Association of Pet Fashion Professionals

November 12, 2009—Greens Fork, IN—Lauren Originals, Inc., a marketing visioning company serving various markets through multiple means of media, has purchased an historic building in downtown Greens Fork, Indiana for its corporate headquarters.  LOI International, DIY Marketing Communications, Left Paw Press, and the International Association of Pet Fashion Professionals will operate out of the landmark property, located on the corner of Pearl and Main Streets.

President, Lauren L. Darr, said, “This is our next step of evolution that will help us be of better service to our markets. While many of our team members our virtual, we will now have a ‘home.’”  She plans to be working out of the new building in Spring 2010.

The offices will be located on the main floor, which is currently being rehabilitated.  Plans include creating office and conference room space. There will also be a kitchen adjoining the conference room.  In the open area, which used to be retail space, will be a fun, creative area including foos ball, shuffleboard, poker, and pool tables. One of the really cool plans is to have a projected nine-foot screen where the LOI team can play on the Wii, watch movies or TV, host video conference calls, or surf the internet.

“It’s a crazy, funky, cool space that will allow us to work hard and play hard. It’s functional for hunkering down and getting the job done. And, it’s a creative space for those times when you need a stress relief or to come up with new ideas,” stated Lauren.

The second story of the property will be rented out for the first year while the main floor is remodeled.  Near the end of 2010, LOI will design additional office space and webcasting studios including a green room for the second floor.

The two-story, 4800 square-foot property was built in 1850.  Historical accounts include: hatchery, speak-easy, nightclub with vaudeville dancers, hardware and antique store.  Rumor has it that, when blues singers like Duke Ellington or Hoagie Carmichael recorded in nearby Richmond, they came to this building to party afterwards.  The building is the only downtown structure to survive the fires of 1912 set by an arsonist.

“We love the character and rich history of the property. It’s original and unique—attributes we pride ourselves in as a marketing company,” said Lauren.

When asked about the 2,000 square foot basement, Lauren winked and commented with a smile, “It would be a shame to have all that space go to waste and/or used as storage. Eventually, we’ll have a really rockin’ wine cellar there since wine is the nectar of the creative process.”

LOI International President, Lauren L. Darr, Named To “25 Women To Watch In Sales and Marketing” list by American Women In Radio & Television

November 4, 2009–GREENS FORK, IN – Lauren L. Darr, President of LOI International has been named to the “25 Women to Watch in Sales and Marketing” list by American Women in Radio & Television.

Nominations were accepted from AWRT members and industry leaders and encompassed a broad array of women from all facets of electronic media including radio, television, cable and web-based media. This year’s designees, voted upon by AWRT members, will be featured in the fourth-quarter edition of AWRT’s national magazine, Making Waves, which will focus editorially on transitions and the shifting sales and marketing landscape in media.

In a recent release about the list, AWRT Interim President Sylvia Strobel said, “AWRT is proud to showcase these exceptional women in our upcoming issue of Making Waves. Their impressive individual and collective accomplishments make them truly ‘women to watch’.”

“It’s such an honor to make a list full of truly exceptional women. I’m humbled by the voting members of AWRT and appreciate their nomination and votes,” said Lauren L. Darr, President of LOI International.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.