LOI International President Lauren L. Darr Interviews Wheatstone Director Jay Tyler for the LOI International 2010-12 Media Outlook Book
October 28, 2009–GREENS FORK, IN–LOI International is pleased to announce that Jay Tyler, Director of Sales for Wheatstone Corporation, will be featured in the 2010-12 LOI International Media Outlook Book. Jay has been with Wheatstone since 1996 and has been working with audio literally since he was a kid in New York. He manages the sales team for all four divisions of Wheatstone: commercial audio, processing, television, and radio. Mr. Tyler has also been responsible for creating worldwide distribution channels with over 50 dealers in 50 different countries.
Lauren L. Darr commented, “I have known Mr. Tyler for over a decade and have always been amazed at the quiet intelligence he has about the broadcast industry domestically and internationally. It was without hesitation that we asked him to be involved in the project to contribute to both a radio and television point of view. I’m honored that he agreed to participate.â€
The 2010-12 LOI International Media Outlook Book Overview
With today’s convergence and economy, smart companies are making moves to sustain and grow. The media conglomerates of today will not be the same in two, five, or twenty years from now. This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.
The 2010-2012 LOI International Media Outlook Book is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.
Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:
-Â Â Â Â Â Â Emerging technology, end-user, and operational trends
-Â Â Â Â Â Â How media entities will converge over the next couple years
-Â Â Â Â Â Â Technological changes that will affect every aspect of life
Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.
The book is scheduled to launch in April 2010. Pre-orders are now being accepted at www.loi-international.com. Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.
About LOI International
LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential. LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach. What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success. . LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.
LOI International President Lauren L. Darr Interviews MarketMatch Assistant Vice President Debbi Offenberger for the LOI International Media Outlook Book 2010-2012
GREENS FORK, IN—October 21, 2009 LOI International is proud to announce that Debbi Offenberger, Assistant Vice President of MarketMatch, is an interviewee for the LOI International Media Outlook Book 2010-2012. Debbi has more than 11 years experience in marketing, advertising, product development and sales. Her experience includes successfully devising a new marketing strategy to gain instant brand recognition at Liberty Savings Bank in Dayton, Ohio. Debbi is skilled at measuring the effectiveness of promotions, advertising and community awareness campaigns and evaluating marketing tactics from idea to completion.
Lauren L. Darr, President of LOI International and interviewer, commented, “Getting Debbi as an interviewee was a definite win for LOI International. Her experience in both banking and marketing on the client side and agency side makes her a perfect match for insight into media the next couple years.â€
The “LOI International Media Outlook Book 2010-12†Overview
With today’s convergence and economy, smart companies are making moves to sustain and grow. The media conglomerates of today will not be the same in two, five, or twenty years from now. This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.
The “LOI International Media Outlook Book 2010-2012†is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.
Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:
-Â Â Â Â Â Â Emerging technology, end-user, and operational trends
-Â Â Â Â Â Â How media entities will converge over the next couple years
-Â Â Â Â Â Â Technological changes that will affect every aspect of life
Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.
The book is scheduled to launch in April 2010. Pre-orders are now being accepted at www.loi-international.com. Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.
About LOI International
LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential. LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach. What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success. LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.
Long Live Weeds
Be Bold, Advertise, and Grow Anyway!
I was driving down a busy road one day. As I slowed down for a stop sign, something stood out at me. I’d probably passed it a dozen times in a week and paid absolutely no attention to it. Right there in the middle of the road between the asphalt and cement that makes up the median, was a single weed. It was growing and prospering right there in the middle of traffic surrounded by hot conditions and nothing that would appear to be of any nutrient value that would help it grow. But, that darned weed was standing tall and growing anyway.
It made me think about the business environment we’re currently faced with. What a bleak picture many people are painting today. There are regulatory battles on top of an economic downturn that has lead to reductions in forces because advertisers aren’t marketing themselves. On the backend, companies aren’t investing in capital because they’re scared they aren’t going to make the next numbers promised to shareholders. This means vendors are struggling which, in turn, equals more layoffs at manufacturing plants, less money being spent on marketing, and publications folding and struggling. The bottom line is: we need more weeds that will stand tall, be bold, and grow anyway.
Many companies want to spend their entire budget on PR because we don’t have enough for advertising. What they have to realize is this: you have NO CHANCE of getting any articles placed in media IF THEY DON’T EXIST. Develop a real strategy that includes both. Publications folding mean less education, less discussion and debate on the best technologies, and less opportunity for manufacturers to showcase the products they spend lot of time and money to develop. Grow some roots.
While this picture seems pretty grim, think of it as a transitional phase— when a few innovative folks that understand media, embrace new ideas, and implement them. Some are out there doing this. But, we need more weeds.
The slashing and burning to survive has to stop. At some point in time, seeds have to be planted, roots need to take hold, and we have to grow— no matter how lousy the forecast may be. No matter how stark the conditions, focus on the strategy that you knew would gain you market share. No matter what storms loom in the distance, get out there and market yourself. No matter how treacherous the terrain, continue advertising. Even when you’re doused with more entities trying to beat you down, stand up and grow anyway. BE the weed.
Long live the weeds!
LOI International President Lauren L. Darr Interviews Local Focus President Kay Olin for the “LOI International Media Outlook Book 2010-12″
October 14, 2009-GREENS FORK, IN– LOI International is proud to announce that Kay Olin, President of Local Focus, will be featured in the “LOI International Media Outlook Book 2010-2012.” Olin has more than thirty years experience in radio broadcast working both in a station environment and at rep firms. She was most recently with Interep, where she spearheaded several key programs including an apprentice program. Kay has received many honors including being named to the Top 25 Professional Women to Watch in Atlanta by Atlanta Women Magazine and AWRT’s 25 Women Who Lead in Sales and Management over the past four years.  She has also been named one of Radio Ink’s 50 Most Influential Women in Radio and is a national board member of AWRT.
Lauren L. Darr, President of LOI International and interviewer, commented, “Kay has a rich understanding from a radio operation, advertising, technology, and sales standpoint. You talk to her and realize she’s a go-getter and ‘gets it.’ I was ecstatic when she agreed to be interviewed for the book.”
The LOI International Media Outlook Book 2010-12 Overview
With today’s convergence and economy, smart companies are making moves to sustain and grow. The media conglomerates of today will not be the same in two, five, or twenty years from now. This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.
The “LOI International Media Outlook Book 2010-2012″ is a resource that paints a picture of the media landscape in a way that incorporates all facets of media- and how they must work together to be successful.
Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:
-Â Â Â Â Â Â Emerging technology, end-user, and operational trends
-Â Â Â Â Â Â How media entities will converge over the next couple years
-Â Â Â Â Â Â Technological changes that will affect every aspect of life
Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.
The book is scheduled to launch in April 2010. Pre-orders are now being accepted at www.loi-international.com. Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.
LOI International President Lauren L. Darr Interviews VCI Solutions President and CEO Sarah Foss for the LOI International Media Outlook Book 2010-2012
LOI International is proud to announce that Sarah Foss, President and CEO of VCI Solutions, will be featured in the “LOI International Media Outlook Book 2010-2012.â€Â Foss has seventeen years broadcast industry experience with a history of propelling organizations toward growth. She is currently the President and CEO of VCI Solutions, a company she has been with since 2006. Prior to VCI, she was with Harris Corporation and has held various management roles at local TV stations and media-related Internet start-ups.
Lauren L. Darr, President of LOI International and interviewer, commented, “A more visionary and future-thinking person you will not find. When Sarah speaks, media companies listen. That’s why we considered her a must-have for this project.â€
“I am passionate about how we as an industry will leverage advanced technology to move the media evolution forward,†said Sarah Foss, President & CEO. “This book is currently a living document of that evolution.â€
The “LOI International Media Outlook Book 2010-12†Overview
With today’s convergence and economy, smart companies are making moves to sustain and grow. The media conglomerates of today will not be the same in two, five, or twenty years from now. This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.
The “LOI International Media Outlook Book 2010-2012†is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.
Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:
-Â Â Â Â Â Â Emerging technology, end-user, and operational trends
-Â Â Â Â Â Â How media entities will converge over the next couple years
-Â Â Â Â Â Â Technological changes that will affect every aspect of life
Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.
The book is scheduled to launch in April 2010. Pre-orders are now being accepted at www.loi-international.com. Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.
About LOI International
LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential. LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach. What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success. LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.
LOI International President Lauren L. Darr Interviews HipCricket CEO Ivan Braiker for the “LOI International Media Outlook Book 2010-12″
Lauren L. Darr commented, “Ivan’s visionary mind coupled with his ability to put innovation in motion made him a perfect fit for the book. I was so pleased when he agreed to an interview. His insights will definitely help people to understand the media landscape over the next couple years.”
The LOI International Media Outlook Book 2010-12 Overview
With today’s convergence and economy, smart companies are making moves to sustain and grow. The media conglomerates of today will not be the same in two, five, or twenty years from now. This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.
The “LOI International Media Outlook Book 2010-2012″ is a resource that paints a picture of the media landscape in a way that incorporates all facets of media- and how they must work together to be successful.
Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:
-Â Â Â Â Â Â Emerging technology, end-user, and operational trends
-Â Â Â Â Â Â How media entities will converge over the next couple years
-Â Â Â Â Â Â Technological changes that will affect every aspect of life
Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.
The book is scheduled to launch in April 2010. Pre-orders are now being accepted at www.loi-international.com. Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.
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